Hi, I'm Jete.
Certified SEO Expert · GOTCH SEO Academy (2025)
I've spent 7+ years helping SaaS, healthcare, and B2B companies grow through search. Most of my clients are U.S.-based startups and growing businesses who need senior SEO expertise but aren't ready for a full in-house team. I focus on the unglamorous work that actually moves the numbers: technical fixes, content that matches what people search for, and pages that convert visitors into leads. I'm based in Estonia and work remotely with teams worldwide.
Independent since 2020, I have run SEO and growth as a consultant and as Head of Marketing. I like clear goals, honest reporting, and shipping the next highest-leverage fix — not a 90-page deck that sits unused.
Traffic is only half the job. I audit landing pages, rewrite headlines and calls to action, simplify contact forms, and A/B test the changes, using heatmaps and user-flow data to see what visitors actually do. On one B2B service page, changing the H1 from what the service is to what customers get lifted conversions by 25%.
I use the usual stack (Search Console, Analytics, Tag Manager, Ahrefs, SEMrush, and content tools like Surfer, Frase, and Rankability) and I am comfortable in WordPress, HubSpot, and working with developers on HTML/CSS and site speed.
Book a free strategy callWhat this looks like in practice
Results from brands I have helped grow — through in-house roles, freelance work, and client engagements.
350 → 84k
350 → 84,000 monthly visits
A food-safety SaaS went from almost no organic traffic to 84k visits in 15 months, with 2,500+ keywords in Google's top 3.
$54k+
$54,000+ in client revenue from AI search
A 25% visibility lift brought in leads through AI search and turned into measurable sales.
2× in 6 months
Organic traffic doubled in six months
4.2k → 8.4k visits for a B2B SaaS tool.
+50%
+50% traffic in two months
Quick-win technical and content fixes for a freelance client, plus 10% month-over-month growth in social leads for a healthcare brand.
+25%
+25% conversions from one headline
A B2B service page's H1 rewritten from what the service is to what customers get.
“Committed to an outcome and driving toward that goal with attention. She's able. Conscientious. Ambitious. Organized. And willing to take risks and tackle learning curves.”
Let's find your biggest growth opportunity.
Book a free 30-minute call. I'll look at your site before we talk, and you'll leave with at least 2–3 concrete things you can improve, whether or not we work together.