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Jete Oosalu

SEO & content strategy for businesses of every size

More leads from Google and AI search, without hiring an SEO team.

I help small businesses, startups, and growing companies get found by the right people and turn visitors into leads, with technical SEO, content that ranks, pages that convert, and social that actually brings in customers. Senior strategy and hands-on execution, without hiring a team.

What this looks like in practice

Results from brands I have helped grow — through in-house roles, freelance work, and client engagements.

350 → 84k

350 → 84,000 monthly visits

A food-safety SaaS went from almost no organic traffic to 84k visits in 15 months, with 2,500+ keywords in Google's top 3.

$54k+

$54,000+ in client revenue from AI search

A 25% visibility lift brought in leads through AI search and turned into measurable sales.

2× in 6 months

Organic traffic doubled in six months

4.2k → 8.4k visits for a B2B SaaS tool.

+25%

+25% conversions from one headline

A B2B service page's H1 rewritten from what the service is to what customers get.

Sound familiar?

“Our traffic has flatlined and we don't know why.”

The site looks fine, but Google isn't sending the right visitors, or enough of them.

“We publish content, but it doesn't bring leads.”

Articles go live without a keyword strategy, so they never rank for the searches that turn into customers.

“We post on social, but is it doing anything?”

Lots of activity, unclear results.

“We need an expert, not another tool.”

You want someone who can find the problems, prioritize them, and fix them, without building an in-house SEO team.

How I can help

Senior SEO and content work for small businesses, startups, and growing companies — scoped to traffic, leads, and revenue.

SEO Audit

Find out exactly what's holding your site back. You get a prioritized action plan covering technical issues, content gaps, and what your competitors are doing better, so you know what to fix first.

Get an audit

Content Strategy & Production

Content built to rank and convert. I handle keyword research, briefs, and optimization, and build topic clusters that keep growing your traffic month after month.

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Conversion Rate Optimization

Turn more of the visitors you already have into leads. I audit your key pages, find what stops people from getting in touch, and test the changes that fix it.

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SEO Consulting

An experienced SEO lead on call. Ongoing strategy, clear reporting for your stakeholders, and mentoring so your in-house team gets better at SEO too.

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Social Media

Social that brings in leads, not just likes. Short-form content and a consistent posting system aimed at qualified leads.

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How it works

  1. 1

    Free strategy call

    We talk through your goals and I take a first look at your site.

  2. 2

    Audit & plan

    You get a clear, prioritized roadmap.

  3. 3

    Execution

    I do the work or guide your team, whichever fits.

  4. 4

    Reporting

    Monthly updates on traffic, rankings, and leads, in plain language.

Hi, I'm Jete.

I've spent 7+ years helping SaaS, healthcare, and B2B companies grow through search. Most of my clients are U.S.-based startups and growing businesses who need senior SEO expertise but aren't ready for a full in-house team. I focus on the unglamorous work that actually moves the numbers: technical fixes, content that matches what people search for, and pages that convert visitors into leads. I'm based in Estonia and work remotely with teams worldwide.

More about me

“Committed to an outcome and driving toward that goal.”

Nathan S. Roach, Marketing Director at Axelerant

Let's find your biggest growth opportunity.

Book a free 30-minute call. I'll look at your site before we talk, and you'll leave with at least 2–3 concrete things you can improve, whether or not we work together.

Book your free call